MY APPROACH
As an independent consultant, I work the way that fits your needs.
Services
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Consulting areas of expertise:
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Integrated marketing communications
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Internal communications
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Strategic planning
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Product/service marketing
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Brand management
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Sales meeting strategy & content development
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Digital strategy development and management
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Strategy
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Who are your customers? Are they your best customers? What 'need' does your product or service fulfill? What does your team say about your organization, or your services?
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Every client has different needs. That's why I take an inside out approach when working with my clients. This means I learn quickly about your business, goals, challenges, opportunities and employees, who are pivotal to your product or service success in the marketplace. Their engagement increases your customers' engagement.
My broad-view approach also helps your organization capitalize on the synergy of messaging from your internal team to your external audiences. Delivered through integrated marketing communications strategies and tools, creating a more effective program to maximize results.
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Collaboration
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Collaboration across the organization, or with partner agencies, is key to a successful marketing or communications initiative.
Working together, we can ensure the right people are at the table to provide key insights about your customers or products. With all the key stakeholders identified, we will develop a thorough marketing communications plan to meet your business goals. Providing key information, to the right people, at the right time.