CLIENTS
Specializing in B2B and healthcare marketing communications including strategic planning, internal communications, corporate communications, clinical education, branding, or whatever the problem you are trying to solve. If you believe communicating with your internal team or customers will make the difference, I'm here to be your strategic partner.
DMR Clinics
Collaborating with SM&A on internal communications, M&A and change management projects for some of its Fortune 500 clients in the industrial and manufacturing (B2B) industry, as well as a client in the agriculture, industrial and financial products space.
Strategic planning support for a chiropractic clinic network in the Minneapolis/St. Paul market. Developed an integrated marketing plan to meet annual growth goals, focused on a new center opening and the expansion of a research-based protocol to treat back pain.
Developed physician strategy and positioning regarding an investigational procedure offered in the community. Collaborating with the clinical and operations team, the goal was to empower its front line team members to guide patients who inquired about the treatment.
Partnered with sales leadership to develop culture- and skill-building content delivered through a keynote address and several sales training presentations.
Internal communications, brand building and marketing tactics to differentiate YWCA La Crosse in the Coulee Region.